By making the web accessible you ensure that the content of a website or webshop is available to the widest audience possible. This means of course that people who experience some sort of restriction while using the web, benefit from this. It, however, also means that the online platform just offers a better user experience for everyone.
In our experience, this does not only contributes to the overall appreciation of an online platform, it can also lead to revenue growth. And although we believe that inclusiveness and being able to reach everyone within a certain target group, should be all the motivation you need to ensure that every platform is accessible, it is good to know that search engines love an accessible website as well. So there you have it: it is a win-win!